If you’re ready to stand out from the crowd and are proud of your individual style then you’ll want to take a look at the BMW XM Label Red.

To make sure you are one amongst very few, there’s even an exclusive edition of Frozen Carbon Black metallic with only 30 cars being made available to the Australian market. 

Apart from it’s striking appearance, this unapologetically in-your-face beast comes with

System output of 550kW – generated by the potent combination of a V8 combustion engine producing up to 430kW and an electric motor with 145kW.

The BMW XM Label Red is the most powerful BMW M model ever made and it tops the power rankings in the Sports Activity Vehicle and Sports Activity Coupé segments.  

It’s thanks to a potent combination of a V8 combustion engine and an electric motor to ensure instantaneous delivery of power that builds to a determined crescendo into the highest reaches of the rev range.

With a system output of 550kW, the new top-of-the-line model develops 70kW more than that of the BMW XM

System torque peaks at 1000Nm – you get a V8 engine with cutting-edge M TwinPower Turbo technology and classical high-revving character  

The M HYBRID system of the BMW XM Label Red blends the future-focused virtues of electrification with the traditional qualities of a high-revving eight-cylinder combustion engine with M TwinPower Turbo technology.

The latest generation of the V8 stands out with its extremely rapid power delivery, increased efficiency and minimised emissions. As well as a cross-bank exhaust manifold, it also features a reinforced crankshaft drive, turbocharging with an electrically controlled blow-off valve, upgraded oil supply and optimised oil separation. 

If V8 rumble rocks your world, you’ll want to listen out for this big beast. With two electronically controlled and continuously adjustable flaps, the sports exhaust system of the BMW XM Label Red provides a rich accompaniment to the engine’s power delivery with distinctive vibrancy and energy. Also unique is the two pairs of dual tailpipes, with the individual pipes arranged one above the other. 

The XM Label Red utilises a model-specific composition of chassis technology and fast-acting, high-precision powertrain and chassis control, for a special performance experience with dynamism and agility at a whole new level. 

Standard equipment for the BMW XM Label Red includes adaptive M suspension Professional – featuring electronically controlled dampers and active roll stabilisation with Active Roll Comfort to eliminate body roll on one side of the vehicle – and Integral Active Steering.

The M Sport braking system comprises six-piston, fixed-calliper brakes at the front and single-piston, floating-calliper units at the rear. This teams with the latest-generation integrated braking system, which ensures the stopping power generated by recuperation and the friction brake is combined with great precision, and which also presents the driver with two pedal feel settings. 

The M xDrive all-wheel-drive system channels the power generated by the combustion engine and electric motor between all four wheels precisely, quickly and as required at all times. The system has a rear-biased setup, which enhances the agility of the BMW XM Label Red and is particularly pronounced in 4WD Sport mode. When the DSC (Dynamic Stability Control) system has been fully disengaged, the traction-optimised 4WD Sand mode – conceived specifically for driving over dunes and similar surfaces – can be activated via the M Setup menu. 

Building on the work of the M xDrive system is an electronically controlled differential lock in the rear axle, which further enhances traction, agility and directional stability. The M Sport differential brings a need-based and fully variable distribution of drive torque between the left and right rear wheels. 

In case you haven’t noticed, there’s a swag of Toronto Red metallic accents adorning the limited edition Big Red. Everywhere from trimming the tail and flaring the nostrils to badges and wheel inserts.

If you love the sound of the Red’s performance but prefer something less extroverted, a black accent band can be specified.

While 22″ light-alloy wheels are standard, you can up-spec to 23″ at no extra cost. 

And if the Frozen Carbon Black limited edition is just too black, there are more than 50 individual special paint finishes to match your personal style.

When it comes to the gorgeous interior, black and red are a winning combination.

The distinctive three-dimensional headliner and the trim for the body pillars have black surfaces. Red is used to bring an extra sense of exclusivity to the diamond-shaped upper sections of the backrests and the integrated head restraints of the seats for the driver and front passenger and the outer rear seats. This is complemented by red contrast stitching for the black surfaces of the seats, instrument panel, door trim and centre console, and the likewise red accents for the air vents.

The front is a sports car cockpit with BMW curved display, the rea is M lounge for pampering passenger comfort.

As you’d expect in a vehicle priced from $344,200 (XM Label Red); $349,900 (XM Label Red Edition) plus on-road costs; there’s a swag of driver assist, safety and tech functionality.

At a glance:

  • Powertrain: 4.4L M TwinPower Turbo V8 petrol engine with M HYBRID system incorporating BMW eDrive technology with synchronous electric motor and lithium-ion battery  
  • Drive: All wheel (M xDrive)  
  • Combined output: 550 kW 
  • Torque: 1000 Nm  
  • 0-100km/h (sec): 3.8  
  • Top speed: 250 km/h 
  • HV battery: 25.7 net kWh
  • EV range: 83km (WLTP) 

Production of the BMW XM Label Red will commence in August this year at BMW Group Plant Spartanburg in the USA. An exclusive edition of the BMW XM Label Red, limited to 500 cars globally, will also go into production at the same time. Just 30 examples of this model, which features an exterior paint finish in BMW Individual Frozen Carbon Black metallic, will arrive in Australia.  

Find out more from your local dealer.

Publisher - Kaz Liddiard

Publisher – Kaz Liddiard

About our publisher: Kaz has been writing all her working life from business cases to training manuals. Her passion is to share far more interesting information whether it’s about fast cars, great products or as a published author of technothrillers and fantasy. As a content publisher she dedicates herself to clean content that is pleasing to the eye and entertaining to read.

You can also visit Kaz at www.kaliddiard.com.