INEOS are continuing to think outside the box and deliver a unique experience to their new customers – an approach that’s likely to result in a long term, dedicated fanbase phenomenon.
Thousands of INEOS Grenadier customers entered the Extreme Handover competition. Three lucky winners headed to a remote valley in Morocco’s Atlas mountains. It was supposed to be a challenging and rewarding drive that included one of the world’s most dangerous roads – the Tiz n’ Test Pass. But the new owners would be well supported by a full event team including a dedicated pro-4WD instructor in each front passenger seat.
But the sunny skies of Morocco were hiding. Instead the drivers were faced with the heaviest snow in ten years and the first flash floods in two years. Yep, the Grenadier mastered every challenge with ease – although the shiny new paintwork was soon covered in mud.
Watch the Hard Way Home video on the INEOS site – and then play with the configurator to build your own offroad awesome adventurer.
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